Health Care Disparities Nurses Need to Care Essay

Health Care Disparities: Nurses Need to Care The United States government spent 2.3 billion dollars in 2010 on federally funded healthcare initiatives and programs according to a report from the U.S Department of Health and Human Services (2008). Despite this astronomical amount of money, health care disparities continue to plague disadvantaged populations in the United States. A health care disparity is defined as differences in incidence, mortality, prevalence, disease burden, and adverse health conditions that occur in specific population groups in the United States (National Institutes of Health, 2010). These differences occur as a result of culture, race and geographical location as well as socioeconomic status (Andrews, Boyle,†¦show more content†¦Difficulties in accessing preventative care create a health disparity by allowing health issues to grow in severity before medical intervention occurs (U.S. Department of Health and Human Services, 2008). If access to preventative services is increased then the prevalence of health disparity will likely decrease. The state of Maine is not a very diverse group of people, but health disparities continue to be present. There are four recognized Native American Tribes in Maine, the Maliseet, Micmac, Passamaquoddy, and Penobscot. These tribes represent the second largest minority in the state (Keuhnert, 2000). As a group they suffer from several health disparities. There is a proportionately higher prevalence of obesity, diabetes, alcoholism, COPD, and lung cancer (Keuhnert, 2000). Native Americans in Maine live in every Maine County, but populations are concentrated in the rural communities of Indian Island, Pleasant Point, Indian Township, Houlton, and Presque Isle, all of which include reservations except for Presque Isle (Keuhnert, 2000). The Native American population in Maine is younger than the general population and is similar to the population distribution in developing nations (Keuhnert, 2000). They have lower per capita household income and higher unemployment rates, as well as lowerShow MoreRelatedA Brief Note On The Affordable Care Act1447 Words   |  6 PagesAccess to care is a distress to nurses today. In 2010, the Affordable Care Act was passed to help lighten restraints to access to care. With the multitude of legislation, guidelines, and rules enforced by bureaucracy offices, private division underwriters, and institutes, nurses are challenged concerning the intertwine fluxes of budget limitations and the ability to provide to proper quality of care. As a result of the limited access to adequate healthcare services, there are multiple problems thatRead MoreA Brief Note On The Healthcare Reform Act1359 Words   |  6 PagesAccess to care is a distress to nurses today. The Healthcare Reform Act was passed to help lighten restraints to access to care, in 2010. With the multitude of legislation, guidelines, and rules enforced by bureaucracy offices, private division underwriters, and institutes, nurses are challenged concerning the intertwine fluxes of budget limitations and the ability to provide for proper quality of care. As a result of the limited access to adequate health care services, there are multiple problemsRead MoreNational Health Care Quality and Disparities Report Essay602 Words   |  3 PagesNational Healthcare Quality and Disparities Report (NHQDR) (2012) identified three key themes. The themes are health care quality and access are suboptimal, especially for minority and low income groups; overall quali ty is improving, access is getting worse and disparities are not changing; and urgent attention is warranted to ensure continued improvements in: quality diabetic care, maternal and child health, adverse events, disparities in cancer care and quality care among the states in the southRead MoreAdvocating For A Diverse Patient. Nurses Faces Ethical1236 Words   |  5 PagesDiverse Patient Nurses faces ethical dilemmas on a daily bases and even though the nurse is competent in her skills and her ability to care for culturally diverse patients, the dilemmas still remains. The reason why is that no matter if the with every ethical decision you make, the end results will always be right or wrong depending on the persons personal culture. The purpose of this paper is to discuss ethical dilemmas with the current state of population along with health disparities. In additionRead MoreRising Cost of Health Care1289 Words   |  6 PagesThe Rising Cost of Health Care: Effects on Access to Care The rising cost of health care is a trend that is negatively influencing access to health care. According to our course textbook, Policy and Politics in Nursing and Health Care, over 46 million Americans did not have health coverage in 2008, and 25 million American adults were underinsured (p. 124-125). For most people, this can be attributed to the high cost of premiums, co-pays, and deductibles. The purpose of this paper is to discussRead MoreHealth Care For The Homeless1256 Words   |  6 Pageshomeless has little access to health care related to many factors. The homeless face health risks and are more likely to suffer from mental health issues and chronic health problems. They are exposed to the elements and have poor nutrition and limited access to health care (Potter, Perry, Stockert, and Hall, 2015, p. 620). As a result of limited access, they have less of an opportunity to receive help to prevent or treat illness and injuries. By not receiving help from care providers, their risk forRead MoreThe Treaty Of Waitangi And New Zealand Essay1100 Words   |  5 PagesTreaty of Waitangi was â€Å"designed as a platform for Maori Health development† in order to help the decreasing population of Maori in 1840 (Kingi, 2007, as sighted in Taylor Rebeiro, 2013, p. 323). The professional responsibility of Registered Nurses is to ensure that the fundamentals and principles of the Treaty of Waitangi are acknowledged and applied to practice. By applying the principles, Registered Nurses help to improve the health disparities between Pakeha and Maori in New Zealand (Nursing CouncilRead MoreThe United States Health Care Disparity1483 Words   |  6 PagesThe U.S. healthcare has been dealing with disparities for centuries. These disparities can be racial, social, or economical. The disparities are easier to see when compared to other reference points, such as policies, procedure or protocol. Williams Torrens, 2008 list several disparities when it comes to patient care, such as minorities are less likely to get diagnosed with cancer verses whites, patients with lower socioeconomic statuses are less likely to received diabetic services, and many moreRead MoreThe Incident Rates Of Men With Cancer Black Men Essay1032 Words   |  5 Pages2016b). According to the statistics the needs for increased screening and care is needed in the African American and Hispanic community. Hospice patients vary in age, race, and socioeconomic demographic. Hospice agency care for neonate, pediatric, adult and generic patients, in 2014 0.5% of patients were less than 24 years of age, 32.4.% of patients were 25-74 years of age , and 67.1% of patients were over 75 years of age (National Hospice and Palliative Care Organization, 2015). Most importantlyRead MoreHealth Disparities Within The United States1196 Words   |  5 PagesThe United States is faced with multiple health disparities within the country that encompass many challenges for individuals when it comes to the fairness and access to health care. A health disparity is defined as the inconsistency of treatment between two different groups of individuals. Treatment that could be different could be seen as different care due to age, race, ethnicity, culture, or current socioeconomic status (Koh et al., 2012). Treatment may be different or delivered in different

What is a Tree Diameter Tape

The diameter and height of a tree must be known before you can manage a forest full of trees or determine their value for forest products. A tree diameter measurement, also called dbh measurement, is always done on the upside of standing trees and demands exact measurements at a specific point on the tree. Two instruments are often used to measure tree diameter - a steel diameter tape (d-tape) or a tree caliper, a popular steel tape widely used by foresters is the Lufkin Artisan which will accurately measure the most trees in North America to one-tenth of an inch. It is a 3/8 wide steel tape with a length of twenty feet housed in a tough vinyl-covered steel case. Why Determine a Trees Diameter Foresters use tree diameter measurements (along with heights of trees using hypsometers) when determining usable wood volume in standing trees. The trees diameter is important to determine volume when trees are sold for pulp, lumber or hundreds of other volume determinations. A steel d-tape carried in a foresters vest makes for fast, efficient and accurate dbh measurements. A trees diameter can be taken in several ways depending on the required degree of accuracy necessary. The most accurate tool used in making a diameter measurement is a tree caliper and is used most often in exacting tree studies. They are too cumbersome for fast field estimations of tree volume. A third method in measuring dbh is using a Biltmore stick. This cruisers stick is a scaled ruler that is held at arms length (25 inches from the eye) and horizontal to the trees dbh. The left end of the stick is aligned with the outer tree edge and the reading is taken where the opposite edge intersects the stick. This is the least accurate method of the three and should be used only for rough estimates. The Diameter Tape and Volume Tables Tree volume tables are developed to provide an estimated volume of wood in a standing tree for a certain product by simply measuring the diameter and height. Tables are typically developed with diameters listed along the right side of the matrix and heights along the top. Running the diameter row to the correct height column will give you the estimated wood volume. Tools used to measure the heights of trees are called hypsometers. Clinometers are the height tool of choice for foresters and Suunto makes one of the best. The traditional measurement is taken at diameter breast height (dbh) or 4.5 feet above level ground. Using a Tree Diameter Tape A diameter tape has an inch scale and a diameter scale printed on a steel tape. The diameter scale side is determined by the formula, circumference divided by pi or 3.1416. You wrap the tape level around a trees trunk at 4.5 feet dbh and read the diameter side of the tape for the tree diameter determination.

The Social Impact of Computers Essay - 1575 Words

Computers are ubiquitous. As our society grows towards being a culture connected through the Internet, and as prices of these machines gradually decrease, more and more have been purchased by families for their homes and as a result, children are beginning to learn to use the computer at an earlier age. Even if computers are not presently available at the home, a child will almost certainly be exposed to one at school or the library, among other places. Adults today are amazed at the amount of knowledge a child has at such an early age – children generally find that computers gives them a sense of power and accomplishment. â€Å"A computer is nothing more than a box of circuits that perform software level tasks for a user. Even the software is†¦show more content†¦Ã¢â‚¬Å"For the myth that the omission of letters suggest kids can’t spell – you have to known they’re there in the first place, otherwise how can you leave them? Not surprisingly, the b est ‘texters’ are the best spellers.† Computers use an array of programs to enforce and teach basic or advance skills such as math, language, reading, etc., allowing people to master aforementioned skills in the most effective and efficient way possible. Computers are also a great way to save time as represented by the classic typing vs. handwriting discussion. Depending on the computer user, they can type from a low 30WPM (Words per Minute) up to a very high 120+WPM, albeit higher speeds containing a greater chance for error. Computers also have the benefit of being able to perform billions of mathematical calculations per second, which means big, long, complex problems are solved with relative ease and within a short period of time. This could translate into a better healthcare system or new cures, as represented by a program called ‘FOLDING@Home’, which is a program downloaded by hundreds of thousands of people across the world to simulate protein folding, in which researchers believe that misfolded proteins are thought to be related to multiple degenerative diseases, such as Alzheimer’s. Computer speed can also translate into faster designing, security, implementation, evaluating and testing of certain products. Digital distribution is alsoShow MoreRelatedSocial Impacts of Computers to Todays World1810 Words   |  8 Pagesdependent on computers and these points to the huge impacts computers have on modern life. Computers are used in many different areas such as in business, design, medicine, military amongst other a multifunctional roles. One of the greatest leaps in development of human beings has been because of the widespread usage of computers. In fact, the computer is the single greatest piece of technology in the 20th century and as such, they have been associated with certain social impacts. Modern lifeRead MoreThe Impact of Computer Technology in our Social World939 Words   |  4 Pages Computers and te chnology are two of mostly discussed topics today. Technology has a huge impact in our world. There are advantages and disadvantages about computers and technology – it affects individuals and families, businesses, schools and the entire society. We discuss its usefulness, how it affects people and their health, and how it affects the environment. Computers are one of the fastest evolving technologies. There are so many reasons why computers are both beneficial and disadvantageousRead MoreNext Came The Third Generation In 1963; In This Generation,1681 Words   |  7 Pages1963; in this generation, the computer became smaller, more influential, and more reliable and it was able to run lots diverse programs at the same time. Transistors were reduced and placed on silicon chips, called semiconductors, which hugely increased the speed and productivity of computers. Also, it s much smaller and cheaper compared to the second generation computers. Because of the various improvement s to the development of the computer we have seen the computer being used in all areas of lifeRead MoreSocial Media Sites Impacting Children and Teens Essay1358 Words   |  6 PagesTarget Population The target population are children from the ages 6-12 yrs and teenagers 13-18 yrs. To be eligible the participants must impose the interest of social media. Both male and females are wanted to participate in the research. Limitations My inquiry had various limitations. The quantity of participants would have been more evenly distributed across gender and year in school. Limits also depended on parental guidance and/or permission in allowing kids to take part in the surveyRead MoreThe History and Technology of the Computer in the Nineteenth Century1590 Words   |  7 Pages On an average day so many people are dependent on computers for their capabilities; including, police officers, small businesses, Wall Street, and even the average person for leisure. Without the invention of the first mechanical computer design in 1822 by Charles Baggage, our society would not be where it is at today. The computer has been noted to be most of the most powerful technology that societies will ever have.1 The first computer consisted of nearly 4,000 different parts. MeasuringRead More â€Å"Is technology tearing apart family life? Essay1622 Words   |  7 Pagestearing apart family life? 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Furthermore, some researchers have theorized that online discussions between computer users of all ages has a tendency to erode authority structures, resulting in children and adolescents who are less compliant of parental authority (Subrahmanyam et al, 2000). In regardsRead MoreSOC 100 Week 5 Assignment Technology and Social Change Essay examples1152 Words   |  5 Pagesï » ¿ Technology and Social Change Keith D. Howard SOC/100 June 1, 2015 Instructor: Christa Raines Technology and Social Change Introduction This report will examine how changes in technology are affected by society, in turn, how the society that produced this technology is impacted by this creation. 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Analysis Of The Book New York City - 1727 Words

The book is set in New York City and focuses specifically on immigrant women and their families as they adapt to both cultural and social changes that influence their daily lives. The methodology of research used was ethnography and the observation of families in their natural state to better understand the idea of the birth weight paradox amongst the immigrant population. Throughout the book Galvez continually uses immigration, fertility, choice (women’s autonomy), cultural practices, and family influence as major themes. Galvez explores the idea that while immigrating to the United States provided better health care opportunities for immigrant mothers and their unborn child, it also created multiple hardships for the immigrant mothers and family. A few of the hardships that were inflicted on the immigrant mothers were new stressors, social determinants, which were not worried about in Mexico. The new stressors include not having the social support they had in Mexico and the stress of work, food, and biomedical birthing practices. Galvez explores the idea of the women exercising autonomy in the decisions they make related to their child and the health practices they use during pregnancy. Furthermore, she investigates the idea that family influence cultivates some of the behaviors immigrant mothers partake in while in the United States as it relates to their native traditions. Galvez introduces her book by giving a background on the research methods she used, theShow MoreRelatedEssay about Gilbert Osofsky’s Harlem: The Making of a Ghetto1092 Words   |  5 PagesHarlem, New York. Ososfky’s timeframe is set in 1890-1930 and his study is split up into three parts. 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Starbucks Analysis Free Essays

string(19) " as well as labor\." Economics of Starbucks CONTENTS A. Introduction B. Analysis economics of Starbucks 1. We will write a custom essay sample on Starbucks Analysis or any similar topic only for you Order Now Nature of product/service 2. Market trends 3. Production/supply process and costs 4. Structure of the industry/market 5. Government role 6. Business environment 7. Firm/Industry Location 8. Business and pricing strategies 9. Entrepreneurial ability of managers C. Conclusion D. References Introduction Starbucks, what started in Seattle in 1971s by three friends: erry Baldwin, Zev Siegl, and Gordon Bowker. They opened a small shop and began selling fresh and cold coffee. Starbucks has always been a place where you can find world’s best coffee. In 1970s, Starbucks open its first coffee restaurant and its name comes from a classical American novel (Starbucks, 2013). Through 1980s, Howard Schultz came into Starbucks, after a business trip to Italy and impressed by coffee culture, his perception is that how to make it come true in U. S, he experimented from Seattle. In 1990s, Starbucks has expanded their production line beyond Seattle. Stepping cross the rest sates of U. S as well as international market. At the same time, Starbucks released its special option that offer stock option to employees, which made Starbucks become a public traded company. From 2000s, Starbucks continued its awesome phenomenon, its operation widespread over 15,000 locations over 40 countries. Classical Starbuck’s coffee beverage has been well recognized by lots of customers. Nowadays, Starbucks is not merely a successful coffee retailer; it is a coffee culture and place that people enjoy their lifetime. The nine main areas will give out an explanation how Starbucks looks like. Key word: Nature of product; Market Trends; Production/Supply Process Cost; Structure of the Industry; Government Role; Business Environment; Firm/Industry Location; Business Pricing Strategies and Entrepreneurial Ability of Manager. Analysis of the Economics of Starbucks Nature of Product Existing products: obviously, as a coffee related retailer, Starbucks mainly focus on coffee diversify selling. The main kinds of Starbucks coffee are latte, espresso, frappuccino as well as some sweet bakery, ice cream and so on. By the way, according to the idea of Starbucks itself, what they likely do that create a friendly drinks atmosphere rather than only sell a cup of coffee. Actually, customers really enjoyed their coffee time in Starbucks store thanks to cultural environment. What is more, Starbucks also provide coffee beans, coffee pot and coffee cup and other products. In the Chinese market localization of product design, and some tea kind, drink even has a particular season sales of Starbucks moon cakes, etc. Role of technology: Starbucks always try their best to improve well-roasted coffee beans, ground to perfection and then brewed to personal taste. The CEO released a statement that the company spends 20 years perfecting a top top-secret technology that ultimately results in a cup of coffee made with via, that is indistinguishable from Starbuck’s typical brewed coffee (CNN money, 2009). In 2008, Starbucks purchased new coffee equipment that is called â€Å"clover†. The Clover uses precise technology and a calculated algorithm to brew coffee within one degree Fahrenheit of its ideal temperature and produce the ideal flavor (Chron, 2013). It also gives a control to interaction between water and grounds. What is more advancement, it could connect by Starbucks network in order to more effect management each unit. Product life cycle: generally, product life cycle is divided into four parts, introduce, growth, mature and decline. Every production has to walk through these four parts. According to Starbucks, with different coffee launched based on seasons, it is still located into growth period but close to mature step. Starbucks play its role in coffee industry similar like what monopolist do, its production occupied almost whole market share that should directed to mature stage, but new production occasional launched hold Starbucks to increase its sales volume. Price elasticity: The price elasticity of Starbucks is not very high. On one hand, coffee is necessary in daily life. On the other hand, Starbucks’ goodwill has been recognized among coffee fans, it is not matters of price. Substitutes and complementary products: coffee’s substitutes will be water, tea, mike or other fruit juice. When you step into Starbucks store, customer service is unchanged if you pick up juices even a bottle of water. Market Trends Consumer behavior: Starbucks hold approximately 33 percentage of market share in U. S. however, half of this huge number accounted by guys who aged at 25- 40(Chorn, 2013). Obviously, primary target audience of Starbucks is this grouped people. The characteristic of them is relatively high income, professional careers and a focus on social welfare. Motivation of consuming of these guys to Starbucks certainly for entertainment, enjoy life and pursuit of fashion and communication. The sub target customers is young adults who aged at 18-24, Starbucks position itself as a place college student can hang out, studying, writing paper and meeting. The rest customers of Starbucks are kids and teens who get there by their parents. Indifference curves: Indifference curve means products, which have different combine differently to satisfy customers. A simple indifference curve is shown in figure 1 For the coffee, at the same time, environment and music can satisfy customers. Coffee can satisfy customers’ taste sense, while environment can satisfy customers’ spirits. Starbucks can develop their own cup, coffee beans to improve efficiency. Shifts in demand and supply curves: With six factors influence demand curve: consumers’ income, taste and preferences, consumer expectations, related product price, the government behavior and regulations and the number of consumers. Again, six factors influence supply, number of suppliers, prices of resources, technology, supply expected, price of all products and government actions. Particularly, Starbucks hold 33 percentage of U. S coffee market share, demand of Starbucks will increased, so demand will shift toward right side. Also, thousands of hundreds location established would satisfy these demand, supply curve move right side. Production/supply Process cost Input: what Starbucks need do if it needs transforms quality coffee is inputting coffee bean, water, some capital investment as well as labor. You read "Starbucks Analysis" in category "Papers" Production function Cost function: production function relates to the maximum quantity of output that can be produced from given amounts of input. A graph showed below about Starbucks production function. Figure 2: Retrieved from: http://faculty. washington. edu/ezivot/econ301/labor_demand. tm Apparently, as more and more labors putted into operating room, sales of Starbucks coffee increased. However, when increasing labor beyond quantity maximum, there is no increase on quantity. Marginal analysis: marginal analysis is one of the most important managerial tools. It states that optimal managerial decision involve comparing the marginal benefits of a decisio n with the marginal cost. Variable costs will not affect the output of the change in Starbucks. Coffee industry did not have a fixed mode. Coffee is the taste of the food service industry depends on customer. Structure of the Industry/Market Nature of industry: Starbucks as global famous coffee retailer had build one of world’s most powerful and recognizable brands of high-quality coffee and the unique â€Å"Starbucks Experience. † It first revolutionized coffee making industry by creating â€Å"third place† between workplace and home that is a clean, friendly environment where customers would escape chaos from daily life (Wikinvest, 2013). So, whole coffee industry has been winded by Starbucks style that creating relax and comfortable place for staying by quality coffee servicing. The rest of other competitors is trying advance environment as well. Industry concentration: it also another important part affect marginal decision. As we mentioned above, almost one third coffee production consumed by customers derived from Starbucks, coffee industry mostly distributed by this large company, certainly, other small company or local coffee store also account for whole coffee industry. Competition: obviously, Starbucks hold a dominate position in coffee industry and has no clearly rivalry in this section. The National Coffee Association estimates that the US coffee market will reach $29 billion in 2011(Wikinest, 2013). However, the three monsters in coffee industry target their different market. Starbucks try their best to hold on unbelievable market share with some change of price strategy. Whereas, even McDonald’s larger retail footprint may overlap more with Starbucks’ core markets, but their stark differences as stores are reflective of the general differences between their core customers. The Dunkin donuts ranked in the third, its customers experience is more similar to â€Å"coffee-to-go† rather than place to enjoy lifetime. Consequently, market of coffee to go will be a fierce competition. Oligopoly Models: an oligopoly is a market that dominated by few competitors, Starbucks controlled not less than 30% coffee market share and made a important role entire market. Whereas, McDonald’s, Dunkin Donuts, and Caribou Coffee affect coffee industry could not be ignored. Government Role Government role should be considered inseparable component as running business wherever domestic or global. What is good news for successful applying government role that it signed a contract with a province in China based on Chinese government role. That is positive on input procurement of Starbucks in Chinese market. There is a signed deal that Starbucks cooperate with province of Yunnan to set up its first-ever coffee-bean farm in the world to cater to a rapidly growing population of coffee drinkers in China amid a global battle for quality coffee beans (The wall Street Journal, 2010). In contrast, the illegal operation in U. K will produce a punishment for itself. In 2011, the company paid exactly zero in corporate tax rate even 398 million in sales (Forbes, 2012). The British government has already taken a action and adjust some law restriction specially. Business Environment Business environment consisted by two components, general environment and industry environment. Through a deep analysis could help the company compete well in the market and make more profit from that. The general environmental analysis in which a firm exists in following five parts, economic, political, socio-cultural, technological and demographic (Brain Mass, 2013). The recent global economic recession affect business with both rising operation cost and lower profit margin. Almost every industry even companies have been involved into this horrible crisis. The consumer of the products are facing increase price of commodities. It made people’s life difficult and hard to pay too much on their daily food and drinks. During the economic crisis in 2008, coffee customers were still had 3. 3 cups per day on average and they may choose the lower cost coffee. The political and legal pressure is also filled with the coffee industry. Coffee companies buy coffee beans from different countries under their own regulations and customs. The company has to know the professional knowledge about how to import coffee beans from other country and follow the change of political policy. At the same time, firms must prepare well of necessary forms and permits to do coffee business. It includes business entity applications, tax forms, contracts and store leases and so on. The company also need abide by the laws and regulations issued by the local and federal governments, such as food handling regulation and labor laws. The social-culture segment based on the reflection of consumers and how the company response to it. As growing number of health-conscious customers, the company should keep up with the changing situation and meet demand of new market needs. Although companies like Starbucks initially resisted using anything other than whole-milk in coffee beverage preparation. Under the pressure, the product producer need come up with new products with both nutritious and tasty to satisfy the customer’s needs. Nowadays, the technological is getting more important to help extend business almost in any industries. It is also a major factor in the coffee industry. The technology is related to the product innovation, services and the consumer’s interaction. According to Starbucks, as a world’s famous coffee producer, no matter the operation or customer service, what only you could see is technological equipment. The article in â€Å"AdAge† on February 2010, Starbucks was able to use social media to its commercial or customers’ feedback. Technological software is being launched in 2011 that is App Starbucks. It is could help customers make purchase, track reward numbers and check balance by mobile with internet. It is convenient for both cashers in front desk and customers who need a cup of Starbucks. Digital network is also an advantage positioned by Starbucks; Starbucks could service as a moving office even a meeting place thanks to ultimate Wi-Fi connection in its store. For brewing, Starbucks still equipped by advanced coffee brew machines. Such as clover, it precise control time, temperature, material volume in order to qualified coffee (Chorn, 2013). As environment deteriorated day by day, environmental conscious and protection is being paid more attention. It is committed to a role of environmental leadership in all facets business (Starbucks Coffee Company, 2013). Starbucks is considering replacing plastic package by some special biodegradable material; what is more, Starbucks try it best to do recycling even if some location is hard to come true that. According to industry environment, coffee service has evolved into very specialized profession, the coffee retailer do not believe themselves as merely coffee seller any more. With a profusion of advanced delivery system and a wide variety of products, they willing to create an awesome culture those customers have even experienced. Truthfully, there is no direct offense to Starbucks by other coffee firms; however, more recently an intense competition between those major coffee brands, there will be more pressure on Starbucks. For instance, McDonald’s has 14,000 stores in the U. S. and caters to a wider demographic than Starbucks; it also enjoys increased traffic from its variety of well-established breakfast options. McDonald’s coffee sales increased 15% in 2006 (Hub Pages, 2012). From the side of customers, customers are powerful force in coffee industry. The largest segment of revenue is coming from individual buyers. They can influence the price, quantity and quality of the product. That is to say the rate of profit of a coffee company directly affected by customers. Starbucks’s most supplements come from its loyal customers, Starbucks brand has been deep widespread among crowded. But as no apparent lower unemployment rate exists and lots of people fired from their work position, they have to tight daily expenditure even if they are crazy about Starbucks. The price strategy should be mentioned by Starbucks under tough market environment. Replan a flexible and reasonable selling price based on customer behaviors. Firm/Industry Location Starbucks is the largest  coffeehouse  company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India (Wikipedia, 2013). Starbucks’ located combined by daily and evening locations. Almost every location builds at corner of traffic lots. Besides, some of Starbucks located in college campus, because college students are its target market either. Taking a conclusion, Starbucks’ location always depend on how service customers efficiently in order to profits getting back. Business and Pricing Strategies Starbucks planned its pricing strategies divided to two columns. One is that it headed downwards most popular production such as, brewed coffee and lattes coffee. It is also redesigned its menu to feature out low priced brewed coffee or lattes. Another one is increasing the prices of its higher-end more complex drinks including Frappuccinos and caramel macchiatos, of which there is less competition from rivals. In some cases, prices are rising by 30 cents (Pricing for profit, 2009). As a result, some speculate that Starbucks is trying to make the most profit from its devoted customers who are hooked on its products. Different price strategy on different marketing production is in order to make good profits. Entrepreneurial Ability of Managers Entrepreneurial Ability of Managers it is an important function of management which helps to maximize efficiency and to achieve organizational goals. The mark of an effective leader is his ability to foresee the business trends and stay ahead of his rivals. Howard Schultz who is the owner of Starbucks. In a sense, Howard Schultz did what similar to Steve Jobs and other innovators have done, creating something that we really did not know we needed until we had it. He spends lots of his time in working place and focuses more on company innovation and effective management. Recently, Starbucks launched its new production that is named Verismo (Business Insider, 2013). Schultz stated that its plan is to use Verismo to be a global leader. As well-know, Starbucks cover more employees’ benefit than other coffee related company. No matter part-time workforce or full-time there, Starbucks provide unbelievable benefit that you never seen. That is exactly what Schultz’s belief that employee satisfaction lead to customers’ satisfaction. What is more, Starbucks encourage employee to participate to social activities, it is good way of brand reorganization. An efficient management will release a help to sales increase and profits maximizing. Starbucks always realign its top management based on specific situation. Unlike other company grouping their firm entirely wherever domestic market or international market, Starbucks divided their responsibilities for its business into three global regions, Asia, America and rest of world’s place. Every region has its own executive, which take a hold of the entire region. Which is possible of this change would help maximize its opportunities in growing market like China, Brazil and India. Conclusion Starbucks is the leader of the coffee industry devote to produces high quality and premium roasted coffee to market in many areas of the world. The success is hard to ignore the contribution from Howard Schultz. With his entrepreneurial ability and effective management, Starbucks is keeping moving forward to grow up and face changing situation and variety of problems caused by both internal and external impact. The management structure of Starbucks became a benchmark in coffee industry which many industry players are willing to emulate and study. Starbucks is powered by their continual bringing new innovative product, build good relationship with customers, ability to expand globally and right decision of select locations. Coffee and tea are popularly in all over the world and attract large number of population. Coffee industry is sensitive that can provide attractive revenues to the company. However, the company only could be success and get huge profit under the competition if the efficient and effective strategies are being taken. The key successful factors of coffee industry demand is utilize technology to enhance customer experience, innovate products, select appropriate location and prepare well to conquer competitors. References Business Insider. (2013, Jan 26). Starbucks Seems Almost Giddy about Its Verismo Machines. Retrieved from http://www. businessinsider. com/starbucks-verismo-2013-1 BrainMass. (2012). General Environment of Business. Retrieved from http://brainmass. com/business/business-analysis/191029 Chorn. (2012). Who Is Starbucks’ Target Audience? Retrieved from http://smallbusiness. hron. com/starbucks-target-audience-10553. html Chron. (2012). Starbucks ; Its Use of Technology. Retrieved from http://smallbusiness. chron. com/starbucks-its-use-technology-28272. html CNNMoney. (2009, Oct 2). Starbucks’ new high-tech coffee. Retrieved from http://tech. fortune. cnn. com/2009/10/02/starbucks-new-high-tech-coffee/ Forbes. (2012, Dec 19). Self-Righteous Starbucks Forced To Chug a Vent i of Greedy Government. Retrieved from http://www. forbes. com/sites/kylesmith/2012/12/19/self-rigtheous-starbucks-forced-to-chug-a-venti-of-greedy-government/ HubPages. 2012). Specialty coffee industry analysis. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis Pricing for profit. (2009, Aug 26). Starbucks’ New Pricing Strategy: The Beginning of the End? Retrieved from http://www. pricingforprofit. com/pricing-strategy-blog/starbucks-new-pricing-strategy-beginning. htm Starbucks Coffee Company. (2013). Our Environmental Mission Statement. Retrieved from http://gr. starbucks. com/en-US/_Social+Responsibility/_Social+Responsibilities/Environment+Mission+Statement. htm Starbucks. 2013). A Brief History of Starbucks. Retrieved from http://philippines. starbucks. com/en-US/_About+Starbucks/History+of+Starbucks. htm The Wall Street Journal. (2010, Nov 15). Starbucks to Open China Coffee Farm, Securing Global Supply. Retrieved from http://online. wsj. com/article/SB10001424052748704462704575609733431622088. html Wikinvest. (2012). Starbucks Corporation. Retrieved from http://www. wikinvest. com/stock/Starbucks_(SBUX) Wikipedia. (2013). Starbucks. Retrieved from http://meangreen. hubpages. com/hub/Specialty-coffee-industry-analysis How to cite Starbucks Analysis, Papers

Assessment and Intervention Strategies Method

Question: Discuss about the Assessment and Intervention Strategies Method. Answer: Introduction: Australia has a large number of elderly persons who do not enjoy their old age because of lack of safety. The brief is prepared to address the problem of effective integration of the elderly persons in the community. Old age is a stage that comes with lots of challenges. It exposes the elderly to lots of physical, mental, and various health issues. Therefore, Australia needs to create a safe society in which the elderly are valued, actively engaged, respected, and accepted as part of the community in which they live (Widom, Czaja Dutton, 2014). So, the problem that needs to be resolved is the integration of the elderly persons into the society. Old age is an inevitable stage in human growth and development. The people who are lucky to live longer must undergo through the stage. However, as already hinted, old age is often difficult to manage because it comes with a myriad of challenges (Soar, 2013). The elderly persons are so vulnerable to diseases than the younger generations. This justifies why the elderly persons are prone to chronic illnesses such as diabetes, High Blood Pressure, cancer, obesity, and many more (Holloway, 2015). The other challenge facing the elderly persons is that they lose dependence. As a result of this, they tend to rely on their loved ones for care (Bogner, et al., 2016). Those who are not lucky to be cared for by their loved ones are supported at the specialized nursing homes for the elderly. Although this is what should happen in ideal situation, the truth is that the elderly persons do not enjoy these privileges. A large number of the elderly persons have been subjected to discrimination, prejudice, isolation, and all manners of physical, emotional, and material abuses (van Boheemen, et al., 2016). The abuses have been done to the elderly persons by their family members, social workers, nurse, physicians, and counselors. The reason why these cases have persisted is because people have not learnt to appreciate old age. Many people maltreat the elderly because they are ignorant of the sensitivity of old age (Schimmenti Bifulco, 2015). For example, family members can opt to discriminate upon the elderly persons because they hold the view that they are bothersome and too demanding. On the other hand, the professionals have failed to discharge their role of providing holistic care because of violation of the ethical codes of conduct governing the profession (Rainey, Wicks Ovey, 2014). The injustices to which the elderly persons are subjected are condemned because they negatively impact on them in many ways. First and foremost, the mistreatment of the elderly persons can result into physical pain. When the elderly person is physically abused or assaulted, they can suffer bodily harm (Bogner, et al., 2016). On the other hand, the isolation of the elderly patients can cause psychological and emotional distress. When the elderly persons are isolated and discriminated, they can develop a feeling that they are unwanted people in the community (Tomuschat, 2014). The feeling of seclusion can be disastrous because it can cause lots of stress and depression. Depression is dangerous because it can precipitate the occurrence of diseases like High Blood Pressure, diabetes, and mental disorders (Boland, Burnage Chowhan, 2013). These are the arguments used to support the initiatives to create a safe aging-friendly community in Australia. Nonetheless, the initiative has been faulted by the critics who claim that the elderly persons should not be considered as a special category that needs preferential treatment in the community. The critics argue that the energy should be diverted to all sections of the society because they have also been victims of abuse. For example, women have been the greatest victims of domestic violence. Therefore, focus should not be on the aging alone, but other vulnerable groups like women and children as well (Caffaro, 2013). Therefore, it is undesirable in the society. It will safeguard the welfare of the aging, integrate them into the society and create cohesion amongst all the people in the regardless of age differences. So far, efforts have been made to create a safe environment for the aging populations across the country. One of the pro-aging measures is the National Framework of Standards for Good Practice and Outcomes in Adult Protection Work 2005. Since its enactment, the framework has done a commendable job in advocating for the rights of the aging members of the community (Grimmer, Kay, Foot Pastakia, 2015). As a result of the framework, the elderly persons have been treated with dignity and the respect they deserve as the senior members of the community. First, it requires a lot of money to be fully-implemented, monitored and evaluated. Besides, the implementation of the framework is time consuming because it involves a lot of tasks (Boland, Burnage Chowhan, 2013). These are the constraints that have been barring the framework from realizing its full implementation. They all need to be resolved in order to create a safe environment for the aging. Recommendation It is recommended that the Age-Friendly Community is a noble initiative that should be adopted. It has come up with brilliant ideas that will improve the integration of the elderly persons in the community (Norris, Fancey, Power Ross, 2013). It will therefore help in providing an ultimate solution to the persistent discrimination of the elderly persons in the country. The emphasis it has laid on the principles of cohesion, unity, integrity, respect, and dignity justifies that the initiative will be of great contribution (Eckermann Sheridan, 2016). Its full implementation will cause financial, precedential, and political implications in the country. Financially, the initiative will require huge amount of money to execute. Meaning, adequate resources will have to be invested (Morse, Salyers lins, 2014). In terms of political implications, it should be noted that the initiative will require the goodwill of the political leaders (Anstey, et al., 2016). The recommendation of creating an Age-Friendly Community is a noble initiative that should be fully implemented. The implementation of the solution will help in ensuring that welfare of the aging populations is safeguarded. It has reached a time when Australia should not discriminate on its people because of their age (Afifi, Al-Hussein Bouferguene, 2015). To implement the framework, a multidisciplinary agency composed of the government, Non-Governmental Organizations (NGOs), nurses, physicians, social workers, law enforcement agencies, faith-based organizations, and the general public (Leontjevas, et al., 2013). The whole process should be done in compliance with a well-outlined procedure. This procedure should involve the legislators as well. In terms of time limit, the solution requires one year to be fully implemented (Donato Segal, 2013). Conclusion: The recommendations should be communicated to all the stakeholders. Formal communication should be done in time to ensure that the information reaches the intended audience in a good time. Everyone including the minister, experts, and the policy-makers need to be informed about the program because it is necessary to do so. However, no specific communication pan is needed because it is not a must to do so. References Afifi, M., Al-Hussein, M., Bouferguene, A. (2015). Geriatric bathroom design to minimize risk of falling for older adultsa systematic review. European Geriatric Medicine, 6(6), 598-603. Anstey, K. J., et al., (2016). Road safety in an aging population: risk factors, assessment, interventions, and future directions. International Psychogeriatrics, 28(03), 349-356. Bogner, H.R., et al., (2016). Does a Depression Management Program Decrease Mortality in Older Adults with Specific Medical Conditions in Primary Care? An Exploratory Analysis. Journal of the American Geriatrics Society, 64(1), pp.126-131. Boland, B., Burnage, J., Chowhan, H. (2013). Safeguarding adults at risk of harm. Bmj, 346, f2716. Caffaro, J. V. (2013). Sibling abuse trauma: Assessment and intervention strategies for children, families, and adults. Routledge. Donato, R. Segal, L., (2013). Does Australia have the appropriate health reform agenda to close the gap in Indigenous health?. Australian Health Review, 37(2), pp.232-238. Eckermann, S., Sheridan, L. (2016). Supporting Medicare Health, Equity and Efficiency in Australia: Policies Undermining Bulk Billing Need to Be Scrapped. Applied health economics and health policy, 14(5), 511-514. Grimmer, K., Kay, D., Foot, J., Pastakia, K. (2015). Consumer views about aging-in-place. Clinical interventions in aging, 10, 1803. Holloway, M. (2015). Mining in Australia: An Aging Workforce. his Editio, 5. Leontjevas, R., et al., (2013). A structural multidisciplinary approach to depression management in nursing-home residents: a multicentre, stepped-wedge cluster- randomised trial. The Lancet, 381(9885), pp.2255-2264. Morse, G., Salyers, M. P., lins, A. L. (2014). Burnout in mental health services: a review of the problem and its remediation. Adm Policy Mental Health. 39(5):341-52. Doi: 10.1007/s10488-011-0352-1. Norris, D., Fancey, P., Power, E., Ross, P. (2013). The critical-ecological framework: advancing knowledge, practice, and policy on older adult abuse. Journal of elder abuse neglect, 25(1), 40-55. Rainey, B., Wicks, E., Ovey, C. (2014). Jacobs, White and Ovey: the European convention on human rights. Oxford: Oxford University Press (UK). Schimmenti, A., Bifulco, A. (2015). Linking lack of care in childhood to anxiety disorders in emerging adulthood: the role of attachment styles. Child and Adolescent Mental Health, 20(1), 41-48. Soar, J. (2013). Aging issues and policies in Australia. Global aging issues and policies: understanding the importance of comprehending and studying the aging process. Charle Thomas Publisher Ltd, Springfield, IL. United States, 295-311. Tomuschat, C. (2014). Human rights: between idealism and realism. Oxford: OUP Oxford. van Boheemen, L., et al.,(2016). Associations between Statin Use and Physical Function in Older Adults from The Netherlands and Australia: Longitudinal Aging Study Amsterdam and Australian Longitudinal Study on Womens Health. Drugs aging, 33(6), 437-445. Widom, C. S., Czaja, S., Dutton, M. A. (2014). Child abuse and neglect and intimate partner violence victimization and perpetration: A prospective investigation. Child abuse neglect, 38(4), 650-663.

Poses A Double Threat Australian Retailers -Myassignmenthelp.Com

Question: Discuss About The Poses A Double Threat Australian Retailers? Answer: Introducation Amazon is one of the globally renowned organisations which have attained huge success and growth in last few years. The key aim of the company is to develop strong brand value in the Australian market. Amazon offers online retail services to the customers but the company is planning to establish itself in the Australian market and give a tough competition to the existing players of Australia such as Woolworths, Wesfarmers, etc. (Minifie, 2017). In present time Amazon possess high value and holds a strong position in the global market in comparison with its competitors. Amazon enjoys the position of a market leader but the goal is to enhance and develop the brand value with an upsurge rate. The company can gain better value as in present time there is a huge customer base and demand for the supermarkets as people want to save their time by purchasing products from such supermarkets rather than from different stores. Australia is one of the key target markets for Amazon as people have a good purchasing power with high spending rate at the supermarkets (Adhikari, 2016). Being one of the biggest online retail stores, Amazon have developed a strong customer base and renowned brand visibility which can help the company in achieving growth and success in establishing a venture in Australia and giving tough competition to the existing players of the Australian market (Industry, 2011). Research Methods In performing any study there is a need to take use of several tools and resources. For this study, there will also be taken use of a number of tools, techniques and resources so that there can be gathered adequate and significant information. The study will take use of firstly the marketing mix tool which will comprise of the 4Ps of marketing i.e. Product, price, place and promotion. The primary reason behind taking sue of this tool is to understand the marketing and promotions strategies of Amazon and they way in which the brand value of the company can be developed (Reid, 2015). From the tool there will be gathered data that what promotional tools will be the most beneficial for the company to fetch the attention of the target customers. In order to have current value analysis of Amazon there wild be used the comparison chart so that there can be compared the value of Amazon with other existing players in the Australian market (Singh, Jain and Madan, 2016). The next resource which will be used by the company will be the promotional plan so that there can be analysed the objective, budget, goal and time frame of the marketing promotional plan. All these tools, techniques and resources are beneficial for taking use in the study because these tools help in getting a correct set of data and also helpful from future perspectives as these are the guidelines which help in strategically develop the report. Current Value Analysis Analysing the current value of any company is one of the major and vital task for the, long term growth and sustainability of the company. The current value is the company is required to be analysed because of the reason that it helps in understanding how competitive an organisation is and in what manner the company can make huge profits through various strategies and pricing techniques. Amazon is a well-known name in the international markets and almost maximum of the potential customers of Australia are aware of the company and its services and products (Capital Cube, 2017). To analyse the current value of Amazon thee has been compared the results with other companies comprising Woolworths, Myer, Coles, etc. In comparison with all these companies and their supermarkets, the supermarkets of Amazon are initially smaller in size (Gielens and Dekimpe, 2009). There are supermarkets and there stores in Australia which offer great services to the customers but in terms of values analysis on the basis of home delivery, it has been analysed that Amazon possess huge competitive benefits as it offer improved service of delivery to the customers so that there can be extended customer base. Following is the chart presenting the current value of the various renowned retail organisations of Australia. In comparison with big players of Australia such as JB HiFi, Coles, Woolworths, etc. it has been analysed and evaluated that Amazon holds a much larger market share with increased sales in the Australian markets. it shows the enhanced visibility of the brand that support the development of Amazon brand in Australia (Singh, Jain and Madan, 2016). Thus, from the analysis and the comparison, it is clearly evident that Amazon is making huge profits because of the vast difference existing between the cost and the sales (Johnston, 2017). It is crucial to understand that the improved brand value and the organisational performance are the key reflection of the enhanced market share and value of the company (The Conversation, 2017). The strong value of Amazon not only helps the company in remaining competitive but also support in capturing the new markets with a higher pace (Smith, Rupp and Offodile, 2017). Another major factor which can help in analysing the current value of Amazon in the Australian market is the market capitalisation. The term market capitalisation can be explained as the total valuation of the organisation on the current market share price as well as the total number of the unpaid stocks (Tyagi, Singh and Agarwal, n.d.) The market capitalisation can be intended by having a multiplication of the total unpaid shares or the outstanding shares of the organisation with the current market price of the organisational share. It is one of the most significant features which can help the investors in analysing the risks and the returns associated with the company (Singh, Jain and Madan, 2016). In terms of market capitalization, Amazon is at the top position in comparison with other retailers of Australia (Cloutman, 2017). To analyse the current value of Amazon there has been compared the results with other companies such as Woolworths, Myer, Coles, etc. In comparison with all these companies and their supermarkets, Amazon is very much high in market capitalisation which depicts the threat imposed by Amazon on the existing supermarkets of the country (Capital Cube, 2017). The current value analysis of Amazon can also be measured in terms of the diverse product portfolio. The supermarkets of Australia such as Wesfarmers, Myer, etc. generates revenues from purchasing and reselling the products but in case of Amazon, the organisation also has a lot of other service which are being offered by the company in various segments (Aversa, Haefliger and Reza, 2017). It also includes the revenue generated from the third-party seller fees. There are companies which pay Amazon the third party fees for selling their products at the Amazon store so that there can be a better access by the customers (Smith, Rupp and Offodile, 2017). The annual reports of the company show the increased revenues, enhanced market capitalisation and robust market share as the key signs of strong current value of the company and the higher chances of improved brand value and success in the Australian market (Pash, 2017). Marketing Promotion Plan To establish Amazon stores at various locations of Australia The key goal behind the marketing activity is to enhance the reach to the customers. The more number of stores will help to get increased number of customers (Rosenbloom, 2012). The time frame will be from March 2018 to December 2018 There will be requiring high budget for the establishment of the stores i.e. approximately for registration $7,050, for legal expenses $30,300, for rent and property $105,600, for start-up inventory $1,000,000 and for other expenses $200,000. To promote the brand The key goal behind the marketing activity is to enhance the visibility of the brand and to have huge customer base. The higher the promotional activities takes pace, the better is the brand visibility The time frame will be from October 2018 to January 2019 Budget for various marketing and promotional activities: Building hosting website: $8,000 Flyer Printing: $20,500 Marketing promotion expenses: $30,500 Advertisements and Campaigns The key goal behind the marketing activity is to make the brand popular among the masses so that sales can be increased (OLANOV, 2012). The time frame will be from January 2019 to March 2019 Budget required: For all advertisements and campaigns across the country there will be required initially a budget of $150,000. Product Amazon is ranked as one of the best online retailer across the world. There are several customers which came from various regions of the world. In Australia also there is a vast demand for such store which can offer multiple products at a single store. In the Supermarket to be launched by Amazon, there will be offering a number of products that comprises of different types of goods for diverse set of customers. The retail division of Amazon will include all the things ranging from the auto parts to apparels, electronic gadgets to toys, gardening equipment to jewellery, beauty-health utilities to home decor, veggies to other kitchenware. Amazon will also comprise of those products which will include the third party products too (Reid, 2015). Being a renowned brand Amazon will also offer the customers with products like mobile phones, kindle, books etc. There will be a separate section of groceries in the section of Amazon Fresh so that customers can easily have ac access to the requir ed stuff (Nizam and Hoshino, 2016). The products in the Amazons marketing mix will have an extended and diverse portfolio with also the facility of home delivery. The company will keep on expanding its product portfolio so that there can be satisfied the needs of enhanced customer base (Weber and Badenhorst-Weiss, 2016). The main marketing promotion objective of the product mix is to reach to an extended customer base by offering them diverse set of products and fulfilling their needs if different products available under one roof (Armstrong, et al., 2014). Price Amazon always offers competitive prices so that the company can remain as the market leader. While establishing stores in Australia, the company will take use competition based pricing strategy only in the marketing mix. There are offered diverse set of products by Amazon so the pricing strategies will also be varied. For the grocery products, the prices will be highly competitive so that the company can capture the market and have an improved market share in the Australian market. The prices will also be adjusted according to the demand, competition and availability. There will also be offered prime services on the stores if the customers want the delivery in next few hours or want customized products. Such kinds of services are the value added services so the customers will get them on a bit high price range (Reid, 2015). To establish a strong market in Australia there is a need to give tough competition to the existing players, thus, the key pricing strategy will be low cost strat egy so that the attention of the potential customers can be fetched and can be retained for a longer time period (Singh, 2017). The main marketing promotion objective of the price mix is to reach to an extended customer base by making the products available at low and competitive prices so that the customer can switch to Amazon from other competitors. Once the market can be captured, then Amazon can take use of differential and competitive pricing (Simgh. 2012). Place The place in the marketing mix is of high significance as it is the key location where the store or the supermarket will be established and it is required to be strategically analyse that which location will suit best for improving they brand and increasing the sales. The place is considered as a distribution channel for the company from where the sales begin (Armstrong, et al., 2014). Amazon will open at a number of locations as the supermarkets and the convenience stores such as in the prime locations like Victoria, Melbourne and various other parts of Australia. There will also be developed the mobile application for the customers so that they can purchase and can directly pick the stuff from the store. To have extended distribution channel, it is highly essential to locate the supermarket at the most crowded areas of the country. The locations where the company will establish its stores will also be placed in accordance with the target market such as where there are high chances of visit of high and medium class people who possess good purchasing power. Thus the key locations for the supermarket will also be the malls and crowded building such s shopping centres (Bashar, Ahmad and Wasiq, 2012). Promotion Amazon always take sue of aggressive and sound promotional strategies and advertising for the promotion of the brand. When it comes to the marketing of the products there is no stone left unturned in the complete promotional mix. The key focus is upon the advertisements i.e. in newspapers, prints and television. Similarly it is also significant for Amazon to have high promotion of the brand in order to develop the brand and enhance the customer base (OLANOV, 2012). Amazon will take use of social media marketing and creative television commercials for targeting the customer. There will be extensive and vital use of sales promotion where the products will be offered on the discounted prices at the time of festivals, occasions and holidays (Rosenbloom, 2012). For improving the brand image, the company will also take use of the public relations as the launching of the Amazon smile for donating funds to the charitable organisations. As well as serving to various NGOs is also one of the pu blic relation marketing activity of Amazon with the help of which it can promote itself and the brand in Australia (Singh, 2012). Amazon will also take use of various loyalty schemes to retain the customers which can benefit the customers with several discounts and offers on various other things. For the efficient promotion of the brand, the company will take use of newsletters and magazines so that a larger range of customers can be targeted. The online media will be one of the best sources of promoting the stores established in Australia as on various social media platforms, Amazon can have its advertisements and make the people aware about the new supermarkets. Television commercials and web based advertising will be the key promotional strategies for the company inn order to improve the visibility of the brand (Bashar, Ahmad and Wasiq, 2012). Conclusion Being one of the biggest online retail stores, Amazon has developed a strong customer base and renowned brand visibility which can help the company in achieving growth and success in establishing a venture and improving the brand value in Australia. From the various research methods used and analysis performed, it can be concluded that Amazon gives intense and tough competition to the existing supermarkets of Australia. There are vast chances that in the coming time, there will be a great threat to the sustainability and existence of these supermarkets. Summing up, it can be stated that there are immense opportunities for Amazon to grow and set a benchmark in the Australian retail industry by expanding its reach to each and every household of the county. This will help the company in improving the brand value and so the revenues of the organisation. It can also be conclude that the current value of Amazon is the biggest strength of the company which shows the competitive advantage ga ined by the company over its competitors. The strong current value is a threat to other companies and also a factor of improved brand value. For performing this, there is also a need to analyse he marketing and promotional activities of the company by having an adequate budget and timeframe. The marketing mix of Amazon will support the company in developing the brand value by having effective promotions of the brand through number of channels. Thus, it can be concluded that it is the prime time when Amazon can win the Australian retail market and achieve sound brand visibility and value through its unique way of offering products and services to the customers. References Adhikari, S. (2016). Amazon targets Aussie market, Retrieved on: 25th January, 2018, Retrieved from: https://www.theaustralian.com.au/business/technology/amazon-targets-aussie-market/news-story/ca333f66565e7c07c31d827edff2e35b Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Aversa, P., Haefliger, S., Reza, D. G. (2017). Building a winning business model portfolio.MIT Sloan Management Review,58(4), 49. Bashar, A., Ahmad, I., Wasiq, M. (2012). Effectiveness of social media as a marketing tool: An empirical study.International Journal of Marketing, Financial Services Management Research,1(11), 88-99. Capital Cube, (2017). Amazon.com, Inc. Value Analysis (NASDAQ:AMZN) : July 4, 2017, Retrieved on: 25th January, 2018, Retrieved from: https://www.capitalcube.com/blog/index.php/amazon-com-inc-value-analysis-nasdaqamzn-july-4-2017/ Cloutman, N., (2017). Here's how Australian supermarkets are preparing for the arrival of AmazonFresh, Retrieved on: 25th January, 2018, Retrieved from: https://www.businessinsider.com.au/heres-how-australian-supermarkets-are-preparing-for-the-arrival-of-amazonfresh-2017-9 Gielens, K., Dekimpe, M. G. (2009).Global trends in grocery retailing(pp. 413-28). London: Sage Publications. Industry, A. R. (2011). Economic Structure and Performance of the Australian Retail Industry. Johnston, R., (2017). Experts Believe Amazon Will Destroy Australian Retail, Retrieved on: 25th January, 2018, Retrieved from: https://www.gizmodo.com.au/2017/03/experts-believe-amazon-will-destroy-australian-retail/ Minifie, J. (2017). Competition in Australia. Nizam, N. Z., Hoshino, Y. (2016). Corporate Characteristics of Retail Industry among 11 Asian and American Countries.Journal of Management Research,8(1), 224-247. OLANOV, K. (2012). Brand Positioning as an Element Setting Directions and Creating Synergies in Marketing Mix.Trends in International Business 2012, 188. Pash, C., (2017). Hot competition is back in Australian supermarkets, Retrieved on: 25th January, 2018, Retrieved from: https://www.businessinsider.com.au/hot-competition-is-back-in-australian-supermarkets-2017-10 Reid, S. (2015). A Critique on the Multinational Marketing Strategies.Scholedge International Journal of Business Policy Governance ISSN 2394-3351,2(3), 1-5. Rosenbloom, B. (2012).Marketing channels. Cengage Learning. Singh, M. (2012). Marketing mix of 4Ps for competitive advantage.Journal of Business and Management,3(6), 40-45. Singh, N. (2017). The Transformation of Retailing. Singh, S., Jain, E., Madan, M. (2016). Impact of Value Creation on Stock Prices: A Study of Amazon. Com, Inc.Middle East Journal of Business,11(2), 3-11. Smith, A. D., Rupp, W. T., Offodile, O. F. (2017). Amazon. com, Inc.: Retailing Giant to High-Tech Player?. The Australian, (2017). Amazon: retail raider at the gate, , Retrieved on: 25th January, 2018, Retrieved from: https://myaccount.news.com.au/sites/theaustralian/subscribe.html?sourceCode=TAWEB_WRE170_a_GGLmode=premiumdest=https://www.theaustralian.com.au/business/amazon-retail-raider-at-the-gate/news-story/68a34778ac8ac319647c25e77f0c2458memtype=anonymous The Conversation, (2017). Amazon poses a double threat to Australian retailers, Retrieved on: 25th January, 2018, Retrieved from: https://theconversation.com/amazon-poses-a-double-threat-to-australian-retailers-78534 Tyagi, M. S., Singh, G., Agarwal, M. T. COMPARATIVE ANALYSIS OF RETAIL SECTOR OF INDIA AND AUSTRALIA. Weber, A. N., Badenhorst-Weiss, J. A. (2016). Time-based competition as a competitive strategy for online grocery retailers.Journal of Contemporary Management,13(1), 433-460.

Why Was Jack the Ripper Never Caught Essay Example For Students

Why Was Jack the Ripper Never Caught? Essay Why Was Jack the Ripper Never Caught? In 1888, 5 horrific and brutal murders were committed, which the police believed were all by the same man. This particular case, even today, intrigues people all over the globe due to the fact that the perpetrator was never caught. Hes known to the world as Jack the Ripper because of the vicious way in which he mutilated his victims. The four main contributors to him not being caught were the police investigation and incompetence, media sensationalism, the nature of the murders (modus operandi), and also the lack of forensic technology in 19th century Britain. We will write a custom essay on Why Was Jack the Ripper Never Caught? specifically for you for only $16.38 $13.9/page Order now So, what contribution did all these factors give to letting Jack the Ripper get away? One of the major points that Jack the Ripper was indeed not caught, falls on the workings and failures of the police. The police never came close to capturing the murderer and bringing him to justice, causing the publics fear and alarm to grow after each murder. Uncountable reasons that the police could not have even hoped at catching Jack the Ripper were often discussed and this made some of the public speak out against the workings of the police. Queen Victorias statement at the time suggested that, the police must be improved and that they were not up to the standards they should be. She also knew that the lighting in the dark, dank, streets was a big problem, making it difficult for the police to actually see someone and she demanded that all those courts should be lit. Many people at the time, agreed with what she had to say about the failures and workings of the police, but many others strongly disagreed. They were for the police, sympathizing with them on how the Ripper seemingly chose his victims at random and displayed no motives or clues for the police. A chance meeting of the victim and the killer, made it impersonal. Jack the Ripper was malicious, cold-blooded, brutal, ruthless, and was suggested to be a sexual psychopath, maybe even insane or a crazy maniac. He was very cunning, for he knew he wouldnt get caught if he struck randomly and quickly, nobody having a chance of seeing him murder the victims. The suddenness of the attacks left them with no possibility of screaming for help in the dark alleys. So therefore he would be very hard to catch. The media clung onto every small, bloody, gory detail of the murders, feeding the public with the blood thirsty stories and names of the supposed killers the police accused. Newspapers emphasized the gruesome murders, making them sound a hundred times worse and the police clung to every word, fascinated by the crime. Random and normally innocent names were put forward into the papers of people that the public thought were the murderers, resulting in panic and innocent men being put in jail, even Prince Albert, the Queens son. Jack the Ripper was widely believed to have been a Polish Jew by the name of Aaron Kosminsky. Here is an extract from The Jewish Chronicle, showing the difficulty that the murders caused them. Without a doubt, the foreign Jews in the East End of London have been in some peril though happily averted during the past week owing to the sensationalism of which the district has been the centre. There has been forcibly brought home to us the genesis of the anti-Jewish outbreaks which still occasionally occur abroad, and which were not unknown in England in ancient times. .u023ce82e6c2a6034c16f4e4ab6143e0b , .u023ce82e6c2a6034c16f4e4ab6143e0b .postImageUrl , .u023ce82e6c2a6034c16f4e4ab6143e0b .centered-text-area { min-height: 80px; position: relative; } .u023ce82e6c2a6034c16f4e4ab6143e0b , .u023ce82e6c2a6034c16f4e4ab6143e0b:hover , .u023ce82e6c2a6034c16f4e4ab6143e0b:visited , .u023ce82e6c2a6034c16f4e4ab6143e0b:active { border:0!important; } .u023ce82e6c2a6034c16f4e4ab6143e0b .clearfix:after { content: ""; display: table; clear: both; } .u023ce82e6c2a6034c16f4e4ab6143e0b { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u023ce82e6c2a6034c16f4e4ab6143e0b:active , .u023ce82e6c2a6034c16f4e4ab6143e0b:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u023ce82e6c2a6034c16f4e4ab6143e0b .centered-text-area { width: 100%; position: relative ; } .u023ce82e6c2a6034c16f4e4ab6143e0b .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u023ce82e6c2a6034c16f4e4ab6143e0b .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u023ce82e6c2a6034c16f4e4ab6143e0b .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u023ce82e6c2a6034c16f4e4ab6143e0b:hover .ctaButton { background-color: #34495E!important; } .u023ce82e6c2a6034c16f4e4ab6143e0b .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u023ce82e6c2a6034c16f4e4ab6143e0b .u023ce82e6c2a6034c16f4e4ab6143e0b-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u023ce82e6c2a6034c16f4e4ab6143e0b:after { content: ""; display: block; clear: both; } READ: Constantine the Great EssayIt is so easy to inflame the popular mind when it is startled by hideous crime, such as the Ripper murders. Other people, who didnt think that Jack the Ripper was a Polish Jew, were under the impression that he was a local, a person that maybe everyone trusted or knew who just went around normally every day, then killed at night. Its likely that it was a man who despised prostitutes and was trying to kill them off, one by one. This is because the majority of his victims were prostitutes. This too, fuelled journalists reports. The next of the reasons for the Ripper avoiding capture was his modus operandi, which means how the murders were committed. He struck only in the early hours of morning and only on weekends. These facts are revealing. For one, they suggest the Ripper was single, since he was able to keep late hours without arousing suspicion. Secondly, they point to the idea that he was probably regularly employed during the week (which would explain his inactivity Monday through Thursday). The manner with which he treated his victims also contained clues. All but one woman was killed by strangulation. Once laid carefully on the ground, the Ripper cut the victims throat, beginning with the side facing away from him. This effectively drained the blood from his victims before he began the ritual mutilation. Much of the organ removal was done cleanly. In the case of Catherine Eddowes, Jack the Ripper removed the left kidney from the front, rather then the back or side. Altogether, the mutilation and organ removals suggest the Ripper was a person with some form of anatomical or surgical training. The knife wounds inflicted also indicate that he was right-handed. In the modern day, these small details have told us a lot about the case, but in 1888, these small details would have gone unnoticed and the time and location of the murders would have most likely helped him to escape. Lastly, with the help of modern day forensic technology, the Jack the Ripper case would probably have been easy. For example, if in 1888, the police would have had finger print technology then they would probably have found the murderers prints at the crime scene. Also, if DNA recognition software was available then its likely that Jack, despite his obvious surgical knowledge, would have cut him self during the mutilations, and the police would have been able to find a sample of his blood. They could then do computerized DNA comparisons to reveal the murderers true identity. In conclusion, I believe that the main contributing factor for not apprehending Jack the Ripper was the lack of forensic technology, because even small pieces of technology could have made an enormous difference in the overall investigation. On the other hand, almost all aspects of the case could have been improved.