E-Commerce Payment Methods Research Paper Example | Topics and Well Written Essays - 2250 words

E-Commerce Payment Methods - Research Paper Example Continuous studies reveal that offering alternative methods of paying increase sales because of the fact that, the several options of payment offered by an electronic store increases the likelihood for customers to find a mode that suits them best when making a purchase online. This paper will take a research that expounds on electronic commerce payment methods and their affluence on today’s world. Bill Me Later Different people have different views regarding some methods of settling debts. Likely, as a shopper, you have used several of the most popular methods of payment . However, when it comes to setting up a Web shop, exactly what does storekeeper require in order providing a choice of modes of payments to his customers? This research outlines the steps needed to take to incorporate three popular alternative methods of payment, which include Bill Me Later, Google Checkout, and Pay Pal in to a business . To begin with, Bill Me Later is an optional form of payment the, with reference to the vice president of Bill Me Later, marketing department Vince Talbert, this instrument has more than 3 million users within 700 sites and 300 call centers worldwide. During the interview, Vince Talbert said, this company offers its clients a lower cost compared to credit cards and as surprising as it may sound, it assumes the hazards of fraud for both the merchants and consumers thus guaranteeing payment for merchants3. Further findings reveal that, Bill Me Later requires a merchant account whereby, a bank extends a credit line to a business so that the business can accept payment by major credit card. In so doing, if an online merchant finds it necessary to incorporate this method into his site, Vince Talbert said the process is a straightforward one. When a willing client contacts Bill Me Later, the company representative leads him through the task required to fold the requisite data into the existing merchant account. After, to get it up and running on a site, the process is two fold. On one end, there is basic HTML work and on the other, the client needs to fill some merchant processor database work. This research revealed that, this company provides sample code together with promotional messaging and a check out screen that electronic businesses can use while at their sites. The designers the response of Bill Me Later designed it to work just like a response of an authorization card making it easy for merchants to store it in their systems. Bill Me Later is advantageous over its competitors because, according to Vince, Bill Me Later is just as simple as a Master card or Visa card transaction on both the front and back end. Consumers provide a small amount of identification data; mainly their date of birth and the last four digits of their Social Security number and authorization process take place within three seconds. This mode of payment has no complications as it only requires merchants to keep their code of response in their ordering or fulfillment management system in order for them to be able to generate settlement requests the same way they do in the case of processing a credit card4. Google Check out With Google Checkout, merchants are able to charge the credit cards of their customers and do order tracking via the fulfillment process as well as receive payments of orders in bank account. This research carried a critical evaluation whereby it foun d out that, unlike Bill Me later, Google Checkout does not require someone to have a merchant bank account.