Patagonia Essay Example | Topics and Well Written Essays - 500 words

Patagonia - Essay Example This movement is known as â€Å"One Percent for the Planet.† Give examples of how Patagonia gives back to society in the form of their day-to-day polices and operations. According to a Youtube video entitled â€Å"Patagonia Social Auditing,† this company has begun to make it a part of their policy to only do business with factories that provide humane treatment for their workers. They also place a great deal of emphasis on the idea of â€Å"social auditing† which is basically where the company consistently keeps itself apprised of the goings on at the places that make and produce their clothing. This is so that the company can provide transparency to its customers and investors who are showing more interest in the welfare of the people in these clothing factories. How has this corporation made its business both profitable and an agent of social change? This corporation has made itself profitable by providing well made clothes that the everyday customer can afford . Patagonia began with the idea of making environmentally safe clothes in the 1980’s which is many years before the green craze took over, so the company was able to develop a strong and consistent reputation.